Last week I told you about the billboard campaign that is coming. Well, it’s about to begin! Maybe even as early as today. These are huge, bright, digital displays. They measure 14′ x 25′ and are being provided for free.
Yesterday I approved three layouts:
The billboards will be in two high-traffic areas. It doesn’t get better than being on Main Street! One is along a major corridor in southwest Virginia. The other is in downtown Atlanta. If I’m not mistaken, both are viewable from the interstate.
Next up… finding a billboard in and/or around Newark, Delaware. This is the hometown of the attackers, Austin Vantrease and Jonathan May. I think the anniversary of their horrific beating, November 7, might be a fine day to bring Ryan’s story there. Other possible days would be on the attacker’s birthdays and the eventual day Austin Vantrease is released from prison (Currently in state prison at the St. Mary’s Correctional Center in West Virginia).
St. Marys Correctional Center’s mission is to provide for the custody, control and care of convicted, adult, male felons who have been convicted of severe crimes against man or nature. [Source: WV Dept. of Corrections]
I’m kicking around a few designs that I’d want to run past several lawyers beforehand. I just need to come up with a powerful tagline; like I believe I did for the ones above (“One Tragic Night. Lives Forever Changed.”). Oh, sure, I could always go with the ever-funny “
Mean Violent People Suck” and slap the (publicly available) mug shots up with it, but I’m trying for something better. I guess that’ll be my fallback line.
If you can think of a better one then I’d love to hear it. Heck, maybe we could even have some fun with it. I could pick several that are catchy and we could put out a vote to select it. Yeah, that would be fun.